Cookies

Cookie Policy

Last updated · April 27, 2026

What we mean by ‘cookies’

Throughout this page “cookies” covers cookies in the strict browser sense plus a couple of related browser storage mechanisms (localStorage, sessionStorage) that we use for the same purposes — remembering you across page loads, keeping a session alive, or storing your preference choices.

The three categories

Cookies fall into three groups. The consent banner you saw the first time you visited lets you choose which groups we are allowed to set. Essential cookies are always on; the other two are off until you opt in.

Essential — always on

These keep the site functioning. They cannot be turned off because turning them off breaks core features. None of them are used for tracking.

NameDuration
vp_session30 days
vp_admin_trust90 days
vp-cookie-consent-v1Until you clear it

Analytics — opt in

We use Google Analytics to understand which pages visitors find useful, in aggregate. The data we see is anonymized and we do not link it to individual user accounts. With analytics consent denied, the GA scripts load with analytics_storage: denied under Google’s Consent Mode, which prevents any cookies from being written.

NameDuration
_ga2 years
_ga_*2 years

Marketing — opt in

On the free tier, we show display ads from a third-party ad network to keep the lights on. With marketing consent denied, the ad scripts run in non-personalized mode — they don’t set targeting cookies, and the ads you see are generic rather than tailored.

NameDuration
Ad provider cookiesUp to 13 months

Plus and Pro subscribers do not see ads, so this category is moot for paid accounts.

Changing your choice

You can change your decision at any time. The simplest way: clear localStorage for vidpickr.com in your browser’s settings — the consent banner will reappear on your next visit and you can pick again. We will add an in-page control for this once we polish the account settings page.

Browser-level controls also work: every modern browser has a cookie settings panel where you can block specific cookies or all third-party cookies entirely. Blocking essential cookies will sign you out and disable subscription features.

Why we ask

Some of the cookies on this list are required by EU/UK and California consent rules; others are required by basic respect for the people using the site. We ask once, we remember the answer, we don’t nag.