LUFS is the modern measure of perceived loudness, replacing the older "peak level" metric. -14 LUFS is roughly "average TV broadcast loudness". -23 LUFS is broadcast standard in Europe. -8 LUFS is "loud" — music CDs from the loudness wars era.
YouTube normalizes uploaded audio to its target. A song mixed at -8 LUFS gets pulled down to -14 LUFS for playback (sounds quieter than the source intended). Mixing for YouTube: target -14 LUFS to avoid normalization changes; mix louder if you want bass-heavy content to feel impactful.
For downloaders: the audio bytes you download preserve YouTube's normalized output, not the uploader's original mix. If you specifically want "the loud version" of a music track, the YouTube version isn't the right source — get the original studio file or stream from a service that doesn't normalize as aggressively.
Common questions
Why does YouTube sound quieter than Spotify?
Related terms
Bitrate
Bitrate is the amount of data a video or audio stream carries per second, measured in bits per second (bps) or kilobits (kbps) and megabits (Mbps).
Audio channel (mono, stereo, 5.1, etc.)
An audio channel is a single track of sound that gets routed to a specific speaker.
M4A
M4A is an audio-only file format that wraps AAC-encoded audio in an MP4 container.
VidPickr is a free, browser-based YouTube downloader. Every term in this glossary either describes how YouTube delivers video or why your downloads behave the way they do. Try the downloader →